AMC Gives Comic-Con the Zombie Treatment
Banking on the same success its Comic-Con activation had last year when AMC launched its…
Google Lends Chromebooks to Web-Surfing Travelers
To drive awareness and trial of its new Chromebook, Google in July launched a lending…
The Wii U Unveil Takes Form
The first public unveiling of Nintendo’s newest gaming system, Wii U, was the biggest story…
Bethesda Comes Alive at E3
Bethesda’s exhibit created a big buzz from the outside thanks to some incredible scenery and…
Ocean Spray Hits the Road on a Barcoded Sampling Tour
Ocean Spray through November is executing a mobile sampling tour that urges consumers to interact…
Brand Take Virtual Meetings to Global Audiences
When software provider Compuware made the choice to take its global user conference virtual in…
Crave Milk Gives Kids ‘Moohawks’
To promote its Crave chocolate and strawberry-chocolate milk as a healthy alternative to other drinks,…
Malibu Rum ‘Invades’ Summer with Concert Series
To connect with consumers and introduce them to its Caribbean rum drinks, Pernod Ricard’s Malibu…
How MetLife Built a Virtual Team
Tasked with rolling out new retirement and annuities product features to thousands of financial advisors…
TBS Pop-up Pays Tribute to Conan
TBS leveraged its relationship with late-night talk show host Conan O’Brien and his active fan…