GE Appliances Lets its Brand Personalities Shine at KBIS 2024
The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a…
Q&A: How Marriott is Driving Brand Awareness Among NFL, Formula 1 and Soccer Fans
Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott…
Five Brand Campaigns and Experiences for International Women’s Day 2024
International Women’s Day is here, the annual global celebration of social, economic, cultural and political…
How Four Brands are Marking St. Patrick’s Day 2024 with Experiential Shenanigans
Like a wee leprechaun, St. Patrick’s Day is hiding just around the corner, and brands…
Industry Perspectives: Meet XARA, the AI Intern at Jack Morton
They can’t fetch a coffee order, but they can probably whip up a recipe that’ll…
The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste
This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre…
FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Shōgun’
FX and Nobu collaborated on several experiences inspired by “Shōgun” at five Nobu locations across…
How American Weed Co.’s Presenting Sponsorship Made History at Cali Vibes
The link between music and weed dates back thousands of years, but a cannabis brand…
SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin
SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and…
Eight Fast Facts from the Pinterest Predicts Agency Insights Guide
Brands not only have to maintain relevance, they need to stay ahead of the next…