McDonald’s Invades Chicago with Pop-Up Beach Party
To promote its new smoothie flavor, the McCafé Mango Pineapple Real Fruit Smoothie, McDonald’s on…
Five Registration Systems You Need to See
Whether you’re planning an event for 500 employees or a concert for 5,000, the right…
Social Media Top Tip: Customization
EM brings you tips and tricks from pros and experts who’ve been eating social media…
New Balance Opens Shop With AR Relay
Today, New Balance opens its first North American Experience store in the Flatiron district of…
How B-to-B is Evolving Fast
B-to-B events, like everything else, are changing fast. Hybrid events, no doubt, are the hottest…
Adobe Creates Photoshop Pop-Up Store
Adobe on July 23 activated a two-week pop-up shop in San Francisco called “Photoshop &…
Prevention takes Yoga to the Hamptons
As part of its Active Series of proprietary sporting events, which includes Prevention on the…
Why Planters Went Nuts About Green
When sustainability runs in your veins, or at your roots, as is the case with…
Freschetta Serves Up Slices to New Target
Frozen pizza brand Freschetta hit the road this summer on a cross-country food truck tour…
Red Bull Sets Makers Loose on Brooklyn
Red Bull energy drink set 16 teams of elite “makers”—a demographic made up of eco-conscious…