Claritin Offers EcoCab Rides
Claritin Canada, a division of Merck, for a week in May took over Toronto’s streets…
Sundance Channel Stunt Promotes Push Girls
To raise awareness and create buzz, Sundance Channel on May 31 produced three pop-up performances…
Call of Duty: XP Breaks Every Record In The Book
Indeed, it was the year’s greatest case study. An amalgam of every hot trend, activated…
GoGo squeeZ’s Tour Gets Kids Kicking
Healthy fruit-in-a-pouch snack brand GoGo squeeZ, a division of Materne North America, has launched the…
NHL Network Scores with ‘Raise the Cup’ Promo
To raise awareness and capture fan data for future marketing efforts, NHL Network is activating…
Brands Set Sail For Volvo Ocean Race
The Volvo Ocean Race is all about the speed and spectacle of sailing on the…
Social Media Top Tip: Pinterest
In this monthly series, EM brings you tips and tricks from pros and experts who’ve…
Dutch Beer Brand Grolsch Bikes for Beers in Miami
To celebrate Queen’s Day, a Dutch national holiday, beer brand Grolsch in Miami partnered with…
Dance Revolution Reaps Rewards For Heineken USA
The music industry changes rapidly. And in the late 1990s, electronic dance music, or EDM,…
Torani Transforms Its Trade Outreach Program
It isn’t often that a b-to-b tour gives rise to one that connects with consumers,…