Muskol Celebrates 60th Anniversary with True Canadian Fans
The Canadian insect repellent Muskol, a division of Merck, is celebrating its 60th anniversary this…
Pennsylvania Turns to Mobile Tour to Showcase Civil War History
For the 150th anniversary of the start of the Civil War, the Pennsylvania Historical Society…
USA Network Launches Emmy Campaign
USA Network over two weekends in June headed to farmers’ markets, hiking trails and dog…
PBS Sends College Students on Historic Bus Trip
The Public Broadcasting Service launched the 10-day American Experience tour last month to promote Freedom…
Ben & Jerry’s Treats Twitter Followers to Personalized Ice Cream Requests
The Ben & Jerry’s ice cream truck is on tour again this summer, but with…
Luzianne Tea Brews Sampling Tour
In its first foray into event and social media marketing, Luzianne Tea in May launched…
Attract Consumers with These Tech Tools
Thanks to the evolution of modern technology, event and trade-show marketers no longer have to…
Chevrolet Celebrates 100 years at Indy 500
Chevrolet joined the Indianapolis 500 last month to celebrate the 100th year of the race—and…
Social Media Top Tip: Tradeshows
EM brings you tips and tricks from pros and experts who’ve been eating social media…
Mountain Dew Grabs Grand EX
It’s been five years since Time magazine named “You” its person of the year. And…