Familia Camarena Extends Tequila-infused Tacos Beyond West Coast
After its success in Los Angeles and Nevada last summer, the Familia Camarena tequila brand…
LG at Final Four Nets Big Results
The numbers are in for the LG Experience at the NCAA Final Four Bracket Town…
Honda Hits Finals Week to Generate Interest in the New Civic
Honda from April 21 to May 12 hit six of the PAC10 schools during final…
Char-Broil’s Mobile Program Evolves and Expands
Char-Broil, the outdoor cooking company, in April launched the 10th edition of its annual mobile…
Why Trade Show Presenters are Going Authentic
Anyone who has ever worked a trade show has seen his or her fair share…
Then and Now: Eco-friendly Materials
In our Then and Now series, EM revisits old event marketing trends to find out…
Call to Photo Activation
Photo marketing is a valuable tool for a variety of reasons. It’s an incentive to…
Boeing is Incredible Again with 747-8 Reveal
You might say it takes a village to pull off an event as big as…
Propel Dog-Walkers Connect with Active Consumers
To drive awareness for its newly reformulated zero-calorie enhanced water brand and connect with dog-lovers…
Dos Equis Serves Up Cold Beer and Creepy Crawlers for Cinco de Mayo
Mexican beer brand Dos Equis hit up bars in 17 markets every night from April…