Dos Equis Serves Up Cold Beer and Creepy Crawlers for Cinco de Mayo
Mexican beer brand Dos Equis hit up bars in 17 markets every night from April…
Aussie Bank Plants Giant Vault at Rugby Matches
Australia-based St. George Bank is reinforcing its sponsorship of rugby league team the St. George…
Volkswagen Press Reveal Brings Beetle Ad to Life
The April 18 press reveal in New York City for the 2012 Beetle captured the…
Silver Bullet Express: Coors Light Train Comes to Life
Coors Light this April wrapped up a 10-week TV and online campaign inspired by its…
Amtrak Pulls Out All the Stops on National Train Day
Amtrak marked its fourth annual National Train Day by kicking off a four-market tour on…
Green Auto Makes Sustainable Cool
In the battle for mindshare among automakers that make alternative fuel and hybrid vehicles, it’s…
Verizon Drives IndyCar Activation with New Fan Experience
As part of its stepped-up partnership with the IZOD IndyCar Series, Verizon has signed on…
Near East Brings Couscous to Seattle
The Couscous Caravan is on the street in Seattle, spreading the good word about its…
How Microsoft Made Comdex Attendees Happy
When Comdex resurrected itself as a virtual show last November after the live event was…
Phillips Goes Beyond the Booth
Yes, budgets are ticking back and trade show attendance is up. But we’re hardly where…