New Amsterdam Vodka Goes Old School for Millennials
On Jan. 20, vodka brand New Amsterdam kicked off its old school barbershop experience targeting…
Madria Sangria Sets Out to Get Fruity at Beer Fests
Madria Sangria, an E&J Gallo Wines brand, has been hitting non-traditional venues to showcase its…
New Mexico Boosts In-State Vacations with GPS Journey
To promote in-state vacations, the New Mexico Tourism Department this summer had residents downloading a…
Industry Spending and Changes: 2012 EventTrack Study
The Event Marketing Institute (eventmarketing.com) and leading experiential marketing agency Mosaic (mosaicxm.com) have unveiled the…
BULLETT Magazine Celebrates Anniversary in a Secret Garden
Art and fashion magazine BULLETT on Dec. 8 celebrated its one-year anniversary by turning its…
Quill.com Launches Dunder Mifflin Paper Tour
To generate media coverage and social media buzz around its new line of Dunder Mifflin…
Then and Now: Mobile Tours
In our Then and Now series, EM revisits old event marketing trends to find out…
Kia Unleashes ‘Hamstar’ Augmented Reality Experience
Korean automaker Kia Motors has unleashed an augmented reality activation at the North American International…
NBC Rolls Out Free Fruit Fridays
NBC kicked off the 2012 leg of its Free Fruit Fridays program in Brooklyn on…
Constellation Uncorks Surprising Insights
They say beer and wine don’t mix, but in the case of Toasted Head wine,…