Open Sourcing Drives TED’s Global Platform
Global event portfolios can be a blessing and a curse. On the plus side, they…
An Insider’s Look At TEDActive 2012
The technology and design worlds have been all aflutter about TED since its inception in…
What Makes TED Tick? TED Talks (to EM)
Attendees of all stripes flock to it. Brands can’t wait to get a piece of…
EMS 2012: Tweet it Like You Stole it
The 10th annual Event Marketing Summit is officially behind us now, and for those on-site…
EMS 2012: Microsoft’s Phone Launch
Launching a new product or program requires a big splash, immediate engagement—and ultimately sales. Marketers…
EMS 2012: Walmart Shares Evolving Strategies
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EMS 2012: Intel Rocks with Champagne and Dance-off
Intel didn’t just wow attendees at this year’s Event Marketing Summit once; it did it…
EMS 2012: Beer Me, Again
Men love beer more than women love chocolate, Lesya Lysyj, cmo at Heineken and closing…
EMS 2012: SAP’s Soothsayer
The second day of the Event Marketing Summit (May 1) opened up with a keynote…
EMS 2012: Nightlife With A Twist
Michelle Klein, vp-content, digital and communications at Diageo, whose Smirnoff brand received an Ex Award…