DuraZone Tour Offers Family-Friendly Activities
To generate awareness for the launch of its new weed and grass-killing product DuraZone, Bayer…
Broadway Nails Sets Out To ‘imPRESS’
Broadway Nails is activating the second phase of a two-pronged tour on the streets and…
How to Stand Out on the Show Floor
It’s every exhibitor’s dilemma—how to stand out in the sea of booths on the trade…
Ecco Brings Bloggers to Scandinavian Hideaway
Danish shoe brand Ecco hosted a special event for fashion bloggers on April 18 at…
SoBe Takes Over Spring Break Destinations
To connect with college kids and promote its Flavors with Benefits campaign, beverage brand SoBe…
Inside Out: Kia Motors in Detroit
BRAND: KIA AGENCY: EWI Worldwide CAMPAIGN: Close Encounters of the KIA Kind
Is Your Trade Show Booth Fun?
How to bring your brand message to life at a trade show? Let us count…
How to Increase Attendee Dwell Time
If you want to have a meaningful engagement with attendees in your booth, the first…
Social Media Top Tip: The Cloud
In this regular series, EM brings you tips and tricks from pros and experts who’ve…
HBO Stages A ‘White House’ Motorcade
To build buzz and drive viewership for its new show, “VEEP,” which stars Julia Louis-Dreyfus,…