Why Brands are Giving Consumers a Taste of The Good Life
Busy consumers today know how to kick back and relax—at beachside hotels, ski resorts, heck,…
Chrysler’s Events Drive Consumers into Dealerships
To encourage test drives and drive foot traffic into its dealerships, from March 16 to…
Walmart.com Launches a Nationwide Tour
To educate consumers about its video game offerings, Walmart.com is bringing its online world to…
Lifeway Foods Launches Experiential Tour
Lifeway Foods on March 11 launched The Lifeway 25th Anniversary tour, a national sampling program…
Merck Hits the Streets to Sample hydraSense
To promote its new portable hydraSense ToGo nasal saline inhaler, Merck is activating sampling teams…
Non-endemic Brands Make a Splash at CES
Mention the Consumer Electronics Show, that annual tech fest held in Las Vegas each year,…
BIC and Microsoft Find the Secret to Commuter Activations
Stopping busy commuters in their tracks can often be a marketer’s biggest challenge. But when…
Sponsorship News: GEICO Signs Five-Year Deal with NASCAR
Insurance company GEICO is getting on the NASCAR bandwagon with a recently signed five-year sponsorship…
Raisinets Were the Stars at OK! Magazine Oscar Party
OK! Magazine on Feb. 25 threw a pre-Oscar party with a British theme that promoted Raisinets…
Hyundai Launches Sponsorship to Promote Veloster
Hyundai has partnered with the Rhys Millen Red Bull Rallycross team, which will race the…