Lollapalooza Sponsors Turn It Up To 11
Lollapalooza this summer celebrated its 20th anniversary by once again taking over Chicago’s Grant Park…
Tullamore Dew Shows Irish Culture at Tastings
Irish whiskey brand Tullamore Dew is throwing a series of “A Night at the Irish…
CAMPER constructs unique presence at Volvo Village
Hip Spanish footwear brand CAMPER this year has taken to the high seas with a…
Social Media Top Tip: Jim Spinello & Blake Cahill
This month, we go back to Social Media 101 to examine some of the key…
Scion to Unveil New Exhibit at LA Auto Show
Scion, the division of Toyota best known for its custom vehicles and art cars, has…
CNET Takes Holiday Guide Live in NYC
High-tech and experiential trends came together last week in New York City at an interactive…
Panera Embeds Student Ambassadors on Campus
National soup and sandwich café chain Panera Bread in September launched a college ambassador program…
The Hub excites ‘Transformers’ fans with a ‘Great American Tour’
To drive awareness for its all-new computer generated animated TV series “Transformers Prime,” The Hub…
Then and Now: House Party
In our Then and Now series, EM revisits old event marketing trends to find out…
Brands Seek Out Everyday Influencers
There’s no one like a trusted friend to give you advice, about your relationships, your…