Three New Resources to Make Your Trade Show Program Greener
As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners…
Field Report: Our Visit to a Surprise Hennessy Sensory Pop-up in Orlando
You couldn’t miss it. A bright red, branded shipping container with its doors and walls…
2024 Paris Games Preview: Rolling Coverage of Brands Activating Around the Summer Olympics
The Olympics have always ignited passion and a sense of camaraderie among sports fans around…
Potty Humor: 10 Ways Personal Care Brands are Cleaning up with Experiential Marketing
There was a time when personal care brands, and the consumers who used them, would…
Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience
A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts…
The Brief: Basketball Bodegas and Dairy Deprogramming Zones
This week’s hot takes on hot topics in experiential marketing cover basketball bodegas, early retirement…
Bidet Brand Tushy Invites Consumers to Get ‘Butt-tized’ in its Mock Confessional Booth
There’s no room for bashfulness when you’re a company that sells personal care products, and…
Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas
Sundance and Utah go way back. Since 1978, the annual January film festival, organized by…
Intel’s Encore AI Exhibit: Four Lessons on Harnessing Immersive Event Spaces
Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York…
Eight Tips for Tackling AI and the Future of Events from the 2024 B-to-B Dream Team
Among standout topics that came up in hours of conversations with our B-to-B Dream Team…