2024 SEMA Expo: Exhibit Moments that Smoked the Competition
Tire-burning demos, decked-out vehicles of all kinds and, yes, an electric Ferrari were all part…
Cheetos Challenges Fans to Escape Chester Cheetah’s Cabin Using their ‘Other Hand’
It’s impossible to enjoy Cheetos without getting a little, or a lot, of Cheetle on…
Podcast: Looking Back on the Paris 2024 Olympics and Paralympics, with GMR’s Jeff Handler and Dennis Jenders
The Paris 2024 Olympic and Paralympic Games took the world by storm this summer, and…
How to Create a Micro-experience: Four Tips from Nespresso
When Nespresso transformed an elevator at New York’s One World Trade Center into the stylish,…
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil…
Anatomy of a Sleepover: Four Takeaways from CBS’s Overnight ‘Tracker’ Events
CBS’s Comfy Blue Sofa Tour has been on the road this fall promoting a slate…
The Brief: Cosmic Luggage and $0 Days
This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage…
25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in
“Law & Order: Special Victims Unit” has been on the air since 1999, but until…
Three Insights on a Cityscape-inspired Expo Design from Dish Network’s Team Summit Expo
Team Summit is Dish Network’s annual expo that brings together a global network of partners,…
Trade Show Industry Updates: News, Data, Trends
Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel…