Brands Get ‘Schneaky,’ Nostalgic and Inventive with St. Patrick’s Day 2025 Campaigns
Over the weekend, cities around the country got creative with their St. Patrick’s Day 2025…
The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services
This week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency…
Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity
For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big business. Irish…
Announcing the 2025 Ex Awards Finalists
The editors of Event Marketer unveil the finalists of the 2025 Ex Awards, the most…
Five Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders…
Nostalgia Marketing
A widespread longing for the “good old days” has opened up ample opportunities for brands…
Embracing a Trade Show Theme: Creative Ideas from the Exhibitors at VMX 2025
Health care conferences can often come off as sterile. Due to the serious nature of…
SXSW 2025: FX Teases ‘Alien: Earth’ with an Immersive Wreckage Pop-up
A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who…
SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin
It’s business as usual at the 2025 SXSW Conference & Festivals in Austin, but the…
Parking Lot Activations: Exploring No7’s Skin Rehab Double-Decker Bus
From March 7-8, skincare brand No7 stopped traffic on International Drive, one of the busiest…