Hot Property: Eight Insights on Activating at Davos
For a small town in the Swiss Alps, Davos packs a big punch. Since 1971,…
EMS 2024 Preview: Events are Everything
The Experiential Marketing Summit is where creators of the brand experience go to refuel their…
Agenda Unveiled: The 2024 Experiential Marketing Summit in Las Vegas
Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are…
Three Ideas to Leverage Local Businesses for Your Events
When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a…
Demos, Partners, Content: Inside Mobileye’s Exhibit Strategy at CES and Beyond
Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous…
First Tracks: Subaru, POWDR Kick Off Their National WinterFest Ski Mountain Tour
Giving proof that we’ll follow your experiences just about anywhere, EM popped off the Superstar…
The Brief: Breakup Cookies and Human Beer Ads
This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized…
Fans Huddle Around AT&T’s 5G Helmet at the CFP National Championship in Houston
As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade,…
Local Businesses, College Campuses: Inside Hulu’s ‘Black Cake’ Experiential Campaign
For the event marketing campaign and premiere of its new series, “Black Cake”—about a complex,…
Podcast: Passion Projects—Helping Others Build Event Careers, with Sara Gorlick of Rakuten
Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected…