Scholastic’s Magic School Bus Arrives on a Barge for an Ocean Themed Lesson
In celebration of the 25th anniversary of “The Magic School Bus” series, Scholastic on Oct.…
The EM Interview: Ruud Janssen
Ruud Janssen has a background in marketing in the hospitality, meetings and events industry and…
Shape Mag Celebrates Turning 30 in Style
Shape magazine last week celebrated its 30th birthday with a party in New York City…
Brands Build Relationships Through Sponsorship
Major concert tour sponsorships can be powerful platforms for developing an affinity between passionate music…
AFI Brings Safe Driving Message to Teens via Four-month Tour
As part of its strategy to promote safe driving among teens and connect with high…
Toyota Tour Touts New Prius v
Toyota has rolled out the Prius v Creation Station Tour, a national campaign running from…
Pilsner Urquell Hosts Amateur Night
Today’s DIY generation can be a fickle mistress when it comes to making connections with…
Chivas Treats Brotherhood to Sip of Style
For the months of October and November, the folks at Chivas, a division of Pernod…
Activision Launches Call of Duty: XP
It’s a global phenomenon that just won’t stop. The booming video game industry continues to…