McDonald’s Finds Multicultural Inspiration
When McDonald’s launched its “I Am Asian” campaign nearly eight years ago with the Asian…
Bacardi Launches Rum with Taste Challenge
The brand best known for its Puerto Rican rum has never had a spiced rum…
Green & Black’s Targets Chocolate Lovers
Green & Black’s is back on the road, taking its organic chocolate café to high-profile…
Olympus Surprises Consumers on the Street with Free Cameras
To create buzz for its launch of the PEN E-PM1 camera leading up to the…
Love Shack: Costa Del Mar Makes Good
Sunglasses brand Costa Del Mar has been a friend of the environment since 1986 when…
Miller’s LiteGuards Protect Men From “Unmanly” Beers
All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars…
New Mexico Scavenger Hunt Challenges Residents to Find Billy the Kid
To promote vacationing in New Mexico to residents of the state, the New Mexico Tourism…
Ben & Jerry’s Rolls Out Cool Campaign
When it comes to delivering a personal touch, other marketing disciplines have nothing on experiential.…
Dockers Event Dares Guys to ‘Drop Trou’
To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an…