How Brands Are Tracking Consumer Sentiment With Social Media
When social media first came on the scene, many event marketers jumped in with both…
Steal this Idea: Intel
IT professionals and decision-makers go to a lot of developer conferences and the offerings are…
Get Schooled Foundation Hits the Road to Improve Education
To get the word out about its nonprofit organization, the Get Schooled Foundation (co-founded by…
The New York City DOT Drives Home Sober Message
During the month of December, the Big Apple’s Department of Transportation is unleashing brand ambassadors…
SWRV Swings into Gear with Mobile Tour
SWRV in December hit the road in a Nissan Cube to promote the SWRV interactive…
BIC Slows Down Commuters with Giant Crossword Puzzle
To put its latest Easy-Glide System pens in people’s hands, BIC created an interactive experience…
Pioneer’s Auto Booth Generates Sales
To put its car audio and satellite navigation systems in the hands of its primary…
Salonpas Pain-Free Movement Eases Aches in SoCal
As a follow up to its successful sampling campaign in Japan, Japanese company Salonpas is…
The Guard Goes on Active Duty in Mobile Learning Center
The National Guard wants America’s high school students to know it is about more than…
Sports Illustrated and Nissan Tackle College Football Fans with High-Tech Touches
Sports Illustrated has beefed up its College Football Experience tour, presented by Nissan for the…