Concur Tour ‘Breezes’ into Events
Concur, a provider of employee expense management services, in October began a five-week, $61,354.03 spending…
ESPNU’s GameDay Tour Goes Grassroots
Through Dec. 4, college sports network ESPNU is taking its newly-updated ESPNU College GameDay Tour…
Then and Now
In our Then and Now series, EM revisits previous event marketing trends to find out…
Microsoft Pulls Off Dance Party in NYC
On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to…
Ford Fiesta Rocks at Red Bull Soundclash
Ford Fiesta on Oct. 30 hosted a pre-party for 2,000 attendees of Red Bull’s Soundclash,…
Grade A Experiences to Capture College Kids
As the lazy days of summer wound down and hints of autumn filled the air,…
General Motors Connects Buick to Upscale Consumers
As part of a strategy to connect with upscale consumers, Buick has partnered with Food…
Trident Invites Cab Riders to Pay in Layers
On Oct. 21, Trident Layers gum stormed New York City’s Times Square to celebrate the…
LEGO and Mattel Tap Youth Market
Determining how long a live engagement should be is an important strategic consideration for event…
ION Reinforces its Growing Ratings with a Greenhouse on Wheels Tour
From Oct. 19 to 21, ION Television reinforced its position as the fastest growing network…