Char-Broil’s Mobile Program Evolves and Expands
Char-Broil, the outdoor cooking company, in April launched the 10th edition of its annual mobile…
Why Trade Show Presenters are Going Authentic
Anyone who has ever worked a trade show has seen his or her fair share…
Then and Now: Eco-friendly Materials
In our Then and Now series, EM revisits old event marketing trends to find out…
Call to Photo Activation
Photo marketing is a valuable tool for a variety of reasons. It’s an incentive to…
Boeing is Incredible Again with 747-8 Reveal
You might say it takes a village to pull off an event as big as…
Propel Dog-Walkers Connect with Active Consumers
To drive awareness for its newly reformulated zero-calorie enhanced water brand and connect with dog-lovers…
Dos Equis Serves Up Cold Beer and Creepy Crawlers for Cinco de Mayo
Mexican beer brand Dos Equis hit up bars in 17 markets every night from April…
Aussie Bank Plants Giant Vault at Rugby Matches
Australia-based St. George Bank is reinforcing its sponsorship of rugby league team the St. George…
Volkswagen Press Reveal Brings Beetle Ad to Life
The April 18 press reveal in New York City for the 2012 Beetle captured the…
Silver Bullet Express: Coors Light Train Comes to Life
Coors Light this April wrapped up a 10-week TV and online campaign inspired by its…