Arby’s Tours the Country to Raise Money for Charity
From April to October, the Arby’s Charity Tour visited golf tournaments and community events in…
Buick Drives Cultural Discovery Tour
As part of a strategy to connect with upscale consumers, Buick has partnered with Food…
How Virtual Can Rescue Events
When the economy took a turn for the worse, many companies began taking a hard…
Durex House Parties Stimulate Conversations
To raise awareness and drive purchase of its full line of sexual lifestyle products, condom…
GoldToe Takes New York by the Waistband
In an effort to make a big splash for its first-ever venture out of the…
UHG Takes Telehealth on the Road
As part of an effort to educate older consumers about Connected Care, the nation’s first…
Farmers Markets are Ripe with Possibility
Farmers Markets are the place to be in the summertime—and in the spring and fall…
Brand Sponsorships That Will Haunt You
The Halloween season is one of the top 10 consumer spending periods in the retail…
LEGO Goes Beyond the Brick
Michael McNally, brand relations director at LEGO, recalls being fascinated as an 11-year-old on a…
Time is of the Essence
Event marketers are known for their ability to take an idea from concept to execution…