Ford Reintroduces Itself to West Coast Consumers with Fiesta Lounge
Ford this summer began a series of Fiesta Lounges at hot spots, fairs, festivals and…
Johnnie Walker Activates Exclusive Tasting Experience in New York City
On Sept. 10, Diageo brand Johnnie Walker Blended Scotch Whisky took over the Altman Building…
Chevy ‘Cruzes’ to VMAs with ’50s-Style Drive-In
As part of a strategy to launch its new Cruze vehicle, Chevrolet created a 1950’s-era…
Compost Brand Ties its “Poo-litical” Message to Elections
Environmentally friendly liquid compost Cow Wow is making some “poo-litical” noise this election season with…
Maybelline Pop-up Offers Mini-Makeovers During Fashion Week
As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers a…
AmEx Cardmembers Enjoy Skybox Seats
During last week’s Mercedes-Benz Fashion Week, held for the first time at Lincoln Center, official…
Stella Artois Crowns Draught Master
Last Friday a crowd of approximately 700 attended the Stella Artois Draught Master Championship Event…
Bravo Samples Desserts in Three Cities
To generate buzz for the third incarnation of Bravo’s “Top Chef” series, “Top Chef Just…
Hyundai Rolls Out Uncensored Events
To support its 2011 Sonata SE, automaker Hyundai in August launched a Sonata Uncensored experience…
Healthy Choice: Inside Medco’ Five-Day Virtual Conference
Health care company Medco generally spends about $3,000 per person at its annual 800-attendee sales…