Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40th annual Sundance…
The Brief: Coachella’s Ticket Woes and Viral Wine Memes
This week’s hot takes on hot topics in experiential marketing cover Coachella’s lackluster ticket sales,…
Executive Q&A: Inside Crayola Creativity Week
Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents…
Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry
Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to…
Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement
As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits,…
Industry Perspectives: Exhibit Pros Weigh in on CES 2024
From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential…
Hard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships
West Texas-native Katie Beal Brown, founder and ceo of Lone River Beverage Co., is focused…
Reddit’s CES 2024 Experience Gives Brands a Key to Context
How do you translate business messaging to a playful, children’s museum-like experience? Ask Reddit. With…
The Brief: Quitter’s Day and Reality Show Competitions
This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, situationships and…
Share the Brand Love with Five Activation Ideas for Valentine’s Day
Valentine’s Day is less than a month away, and brand love is in the air.…