Merck Hits the Streets to Sample hydraSense
To promote its new portable hydraSense ToGo nasal saline inhaler, Merck is activating sampling teams…
Non-endemic Brands Make a Splash at CES
Mention the Consumer Electronics Show, that annual tech fest held in Las Vegas each year,…
BIC and Microsoft Find the Secret to Commuter Activations
Stopping busy commuters in their tracks can often be a marketer’s biggest challenge. But when…
Sponsorship News: GEICO Signs Five-Year Deal with NASCAR
Insurance company GEICO is getting on the NASCAR bandwagon with a recently signed five-year sponsorship…
Raisinets Were the Stars at OK! Magazine Oscar Party
OK! Magazine on Feb. 25 threw a pre-Oscar party with a British theme that promoted Raisinets…
Hyundai Launches Sponsorship to Promote Veloster
Hyundai has partnered with the Rhys Millen Red Bull Rallycross team, which will race the…
Sprint Experience Revs up Fans at Daytona 500
Wireless provider Sprint, the title sponsor of the NASCAR Sprint Cup Series, engaged potential and…
Charlie the Tuna Celebrates in Times Square
Charlie the Tuna on Feb. 11 celebrated his 50th birthday as the spokes-tuna for StarKist…
How GM Brought a Camaro to Social Media
It has become a de facto rule of the road to incorporate social media in…