Custom Rides Take Center Stage at SEMA
Over 100,000 attendees rolled into Las Vegas for the Specialty Equipment Market Association (SEMA) trade…
NAIAS Features Fancy Tech and Interactives
The touch screen has become a must-have tool at events these days, and no matter…
Mercedes-Benz Takes Fashion Beyond the Tents
It was all about firsts for Mercedes-Benz at this month’s Spring 2011 Mercedes-Benz Fashion Week…
General Motors Catches Air at Chicago Auto Show
For last week’s Chicago Auto Show, held Feb. 11 to 20 at McCormick Place, General…
Ride and Drives Make a Comeback
Coming off the worst year ever, carmakers last year rolled out that oldie but goodie—the…
Cadillac Brings Swagger to Events Strategy
Bailouts, schmailouts. With consumer confidence up and Obama repaid, a recharged auto industry is on…
AT&T Campaign Supports Black History Month
AT&T on Feb. 1 launched 28 Days, an inspirational speaker series, that will be held…
Diet Coke Tackles Heart Disease
Two teams of UCLA students went head-to-head in a game of capture the flag where…
GMC Revs Up Fans with Super Bowl Experiences
GMC, the official vehicle of the NFL, tapped into the excitement around this year’s Super…
Why Big Brands are Turning to Satellite Events
Whoever said that necessity is the mother of invention must have worked in marketing.