Nissan’s Leaf Tour Generates 20,000 Pre-Orders
Thanks in part to the success of Nissan’s Drive Electric mobile tour, the automaker has…
CITGO Hosts Marketer Meetings
CITGO in January launched its Marketer Round Table Meetings, an annual series of 18 daylong…
Fashion Week Activations Go Off the Runway
There were two ways for a non-sponsoring brand to get in on the Mercedes-Benz Fashion…
Maybelline Makes Makeover Magic
As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers at…
American Express Gives Guests VIP Treatment
Throughout Mercedes-Benz Fashion Week, official sponsor American Express offered an array of fashion-related events and…
Fashion Week Bids Farewell to Bryant Park
After 18 years of pitching its iconic tents at Bryant Park, New York’s Mercedes-Benz Fashion…
American Idol Takes the Show on the Road
To drive tune-in and generate excitement for its tenth season, FOX and “American Idol” have…
Financial Company Infinium Turns to Flash Mob for Team Building
They had done it all—scavenger hunts, trust exercises, walking on fire—you name it. But this…
Fox Searchlight Insurance Agency Pops Up at Sundance
To create awareness for “Cedar Rapids,” a new film that opens on Feb. 11, producer…