The Hybrid Effect
Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years,…
X Marks the Sweet Spot for Savvy Brands Like Canadian Club
Making consumers work to be part of a brand engagement seems counterintuitive, but brands like…
Canadian Club Sends Consumers on a Wild Whisky Chase
In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and…
Green Mountain Coffee Launches its First Mobile Tour
Green Mountain Coffee is connecting with consumers and sampling its caffeinated brew this summer on…
HP Event Offers Customers Payback
As part of its HP LaserJet Pays You Back global marketing campaign, entrepreneur and heiress…
Digital Staffing with Mountain Dew, Samsung
Like everything else (or so it seems) in event marketing, brand ambassadors are going digital.…
Delta Dugout Scores a Run
Delta Airlines from June 18 to 20 activated Delta Dugout, an interactive experience for baseball…
Sensodyne Dental Health Spa Hits the Highways
GlaxoSmithKline’s Sensodyne brand is on the road for 23 weeks this summer, bringing an educational…
Bavaria’s infamous orange dress bleacher stunt pushes the limits of ambush marketing
Surprise stunts and guerrilla marketing campaigns can spark a media firestorm, but sometimes it can…