Honda Reignites Sundance Festival Sponsorship
Though Honda has had a presence at the Sundance Film Festival in Park City, UT,…
Reese’s Launches its “Byte”-sized Candy at CES
Reese’s Peanut Butter Cups, the Official Candy of the Consumer Electronics Show, which was held…
Smart Goes High-Tech at the Detroit Auto Show
Smart makes one of the smallest production cars in the market. But belying its stature,…
Tillamook Beefs Up Sampling Tour to Spread More Loaf
Tillamook’s cheese sampling Loaf Love Tour is hitting the road again this year on Jan.…
Luxury Brands Court Elite Influencers through Exclusive Events
We all know who they are. The elite. The top-tier, grade-A, best-in-class influencers that set…
Nike Builds a Basketball Legacy
When it comes to activating in the world of sports, Nike practically wrote the book.…
Brands Use iPads to Impress
Since the iPad launched, more event marketers are making it the handheld of choice for…
How Kodak Partnered with Burton Snowboards
Kodak has aligned with Burton Snowboards in a partnership that includes sponsorship of the Burton…
How Chevy Put a High-Tech Spin on Car Displays
To promote six of its key Chevrolet vehicles—Cruze, Camaro, Equinox, Malibu, Traverse and Silverado—the Washington…
Honda Brings Engineering to Life with 3D Models
The Honda National Dealer Meeting, which took place last June at the Denver Convention Center,…