Allstate Sends Blogger on Road Trips to Promo its Roadside Assistance
To bring its Good Hands Roadside Assistance service to life, Allstate handed sports blogger Spencer…
Cisco’s GSX Enters Sophomore Year
In 2009, Cisco Systems set out to save costs by taking its weeklong annual sales…
Stella Artois Event Celebrates La Societe and ’60s Style
Belgian beer brewer Stella Artois in November held an invitation-only, private event to launch La…
Yahoo! Taps Into Election Fever
In the ramp up to Election Day, there’s nothing more American than stepping on a…
How Brands Are Tracking Consumer Sentiment With Social Media
When social media first came on the scene, many event marketers jumped in with both…
Steal this Idea: Intel
IT professionals and decision-makers go to a lot of developer conferences and the offerings are…
Get Schooled Foundation Hits the Road to Improve Education
To get the word out about its nonprofit organization, the Get Schooled Foundation (co-founded by…
The New York City DOT Drives Home Sober Message
During the month of December, the Big Apple’s Department of Transportation is unleashing brand ambassadors…
SWRV Swings into Gear with Mobile Tour
SWRV in December hit the road in a Nissan Cube to promote the SWRV interactive…
BIC Slows Down Commuters with Giant Crossword Puzzle
To put its latest Easy-Glide System pens in people’s hands, BIC created an interactive experience…