Pioneer’s Auto Booth Generates Sales
To put its car audio and satellite navigation systems in the hands of its primary…
Salonpas Pain-Free Movement Eases Aches in SoCal
As a follow up to its successful sampling campaign in Japan, Japanese company Salonpas is…
The Guard Goes on Active Duty in Mobile Learning Center
The National Guard wants America’s high school students to know it is about more than…
Sports Illustrated and Nissan Tackle College Football Fans with High-Tech Touches
Sports Illustrated has beefed up its College Football Experience tour, presented by Nissan for the…
Microsoft Ushers in the Era of Kinect in Grand Big Apple Style
On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to…
Concur Tour ‘Breezes’ into Events
Concur, a provider of employee expense management services, in October began a five-week, $61,354.03 spending…
ESPNU’s GameDay Tour Goes Grassroots
Through Dec. 4, college sports network ESPNU is taking its newly-updated ESPNU College GameDay Tour…
Then and Now
In our Then and Now series, EM revisits previous event marketing trends to find out…
Microsoft Pulls Off Dance Party in NYC
On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to…
Ford Fiesta Rocks at Red Bull Soundclash
Ford Fiesta on Oct. 30 hosted a pre-party for 2,000 attendees of Red Bull’s Soundclash,…