How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality
Morgan Stanley has been hitting the green as a sponsor of The Players Championship in…
Agency HR Update: Hiring and Retention Trends
In our 2024 Agency Business Outlook report, agency leaders report that hiring continues to be…
Agency Leader Chats: Changes, Investments and the Economy
From acquisitions to strategic hiring to acting as consultant to the new faces in client…
March: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions,…
The Brief: Cash Showers and ‘F*d Up’ Sponsorships
This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets…
The Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin
As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at…
From Best Buy to Salesforce, Top 17 Booth Builds from the HIMSS24 Show Floor
Centered on the theme of “Creating tomorrow’s health,” HIMSS24 delivered on bringing together an expansive…
Coke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’
Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling…
Going Guerrilla at SXSW: Three Lessons from Shipt
Brands have a history of producing extravagant, budget-busting activations designed to cut through the clutter…
HPE Will Hold the Industry’s First Corporate Event Keynote at the Las Vegas Sphere
Step aside, U2. The corporate event marketing world is ready to take the Las Vegas…