Steal this idea: Harley-Davidson
When Harley-Davidson in January revealed its new Forty-Eight motorcycle, all the details had to be…
Mutual of Omaha Seeks ‘Aha’ Moments
Mutual of Omaha in May will visit 25 cities in 24 states to collect “aha”…
Flash Nights
Flash nights, or on-site pre-promotions, can make a marketing event more than a one-night stand.…
Gillette Gives Away Shaves and Gathers Feedback at ProGlide Challenge Events
Even though it’s new razor, the Fusion ProGlide, won’t be on shelves until June 6,…
L’Oreal Cleans up on College Campuses
L’Oreal Paris is giving facial cleansing consultations at college campuses to promote its new Go…
L’Oreal Cleans Up On Campus
L’Oreal Paris is giving facial cleansing consultations at college campuses to promote its new Go…
Green is the new red
Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the…
Wells Fargo Supports Charitable Cause
Last month, West Coast-based financial services company Wells Fargo teamed up its New York-area financial…
Modern-Day Mascots
Brand mascots have inhabited advertising since the dawn of time. Ask any self-respecting baby boomer…
Terminix Takes Bugs on Tour to Connect with Families
Terminix is taking its mobile insect museum on a cross-country tour to educate family decision-makers…