Code Blue Returns to CollegeFest
On Sept. 11 and 12, recovery drink Code Blue returned to CollegeFest for a second…
FEARnet Feeds Zombie Roadkill to Eager Halloweenies
To promote the Oct. 4 premiere of the new web series “Zombie Roadkill,” starring Thomas…
Tic Tac Taps into Emmy Buzz
Candy brand Tic Tac took advantage of the excitement surrounding the Emmy Awards on Aug.…
The State of the Tchotchke
It can be looked upon as a throwaway element, but if that’s your promotional product…
Tech Deck Gets Air with Tony Hawk
This summer, skateboarding toy brand Tech Deck took its line of fingerboards to Europe as…
Show me the Money!
Wouldn’t it be nice if your experiential program could pay for itself? Or at least,…
Alzheimer’s Association Gets Into Gear with Cycling Relay
To raise awareness about Alzheimer’s disease and to collect signatures on a petition asking Congress…
Aetna Dishes Up Healthy Food Fight Tour
As part of its efforts to promote health and wellness, insurance provider Aetna on Sept.…
Brands Rock Summer Concerts
Summer concerts bring kids of all ages out to fairs and festivals, amphitheaters and arenas…
Samsung, Qdoba and Mekhong Have the Secret
Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers…