Microsoft’s SXSW Sponsor Zone
Taking advantage of the foot traffic from the many discussion panels on the fourth floor…
Inside The SXSW Lounge Circuit
The Austin Convention Center is ground zero for the South by Southwest Interactive, Film and…
Augmented Reality Goes Live
YES, IT’S A TOP BUZZWORD ALREADY. No, you don’t really understand it. To the uninitiated,…
Mobile Marketing Gets Cool
Most people remember with nostalgia the tinny strains of “Pop! Goes the Weasel” floating through…
ESPN’s Snowcam Experience Goes Viral
To build buzz for its coverage of the 2010 Winter X Games, ESPN launched the…
Good Housekeeping Celebrates 125 years… on Broadway
Good Housekeeping magazine is letting the world know it's about more than cleaning house as…
New York City Rolls Out the Red Carpet for Oscar Night
New York City has been the scene of hundreds of Academy Award-winning films since the…
Mattel Brings Barbie Campaign to Life
Riding the momentum of its Feb. 12 unveiling of Barbie’s new career-inspired “I Can Be”…
EA Sports Active Tour Energizes UK Consumers
The EA Sports Active fitness game for Nintendo Wii is on the second leg of…
Motorola Weaves Social Media into Super Bowl Sponsorship
To promote its Motoblur social networking technology to football fans during the Super Bowl last…