iVillage and AmEx Talk About Teen Money Matters
iVillage, the female-centric website, and American Express in November hosted an event at New York…
Pop-Tarts Pop Up in Retail
When Pop-Tarts set up a Facebook fan page last summer, it was flooded with more…
Microsoft Tempts Travelers with Free Holiday Portraits
This holiday season, Microsoft gave passengers at several U.S. airports the gift of free photos…
Digital Passport
Ask anyone who’s ever waited endlessly to get into an event and they’ll agree—a long…
DISH Network Takes Home Show by Storm
At the Ft. Lauderdale Home Show Dec. 3 to 5, DISH Network set out to…
Allstate Sends Blogger on Road Trips to Promo its Roadside Assistance
To bring its Good Hands Roadside Assistance service to life, Allstate handed sports blogger Spencer…
Cisco’s GSX Enters Sophomore Year
In 2009, Cisco Systems set out to save costs by taking its weeklong annual sales…
Stella Artois Event Celebrates La Societe and ’60s Style
Belgian beer brewer Stella Artois in November held an invitation-only, private event to launch La…
Yahoo! Taps Into Election Fever
In the ramp up to Election Day, there’s nothing more American than stepping on a…
How Brands Are Tracking Consumer Sentiment With Social Media
When social media first came on the scene, many event marketers jumped in with both…