Brita goes Back to School
Brita this month is handing out reusable water bottles and coupons on eight college campuses…
Inside the Experience Canada G20 Pavilion
When the G20 Summit hit Toronto June 25, the delegates were tasked with the big…
Hot Wheels
When Ford’s zippy Fiesta hits American streets this year, to the casual observer it will…
Ford Fiesta Gets Local with Events
To drive excitement and leads for the North American launch of the 2011 Ford Fiesta,…
Hyundai, WEtv and Salesforce.com Earn A+
When it comes to launching event programs in a market still stinging from the effects…
Brand Sponsors Stick to the Sports
Several sponsoring brands skipped the custom activations and lent their names to a series of…
The iPad Cometh
It’s only been around for a few months, but it’s already kicking apps and taking…
Jeep Rocks and Rolls Across the Country to Introduce Vehicles
Jeep this summer is hitting 16 markets with a series of ride and drive events…
Sears’ Flash Mob Cooks up Interest in Chef Challenge Events
On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer…
Twizzlers Launches Summer Road Trip
The Hershey Company this summer hit the road with the Twizzlers Irresistible Summer Road Trip,…