Oracle Welcomes Java Users to the Family
Oracle’s new Java Road Trip hit the road on June 17 and will stop in…
Adidas Stands Out at Lollapalooza with Giant Shoebox
At this summer’s Lollapalooza music festival, long-time sponsor adidas boosted its visibility by propping a…
Hanes Event Gets Personal with Fashion Editors
Intimate apparel brand Hanes on August 5 held an afternoon press event to introduce fashion…
Mattel’s Color Shifters Tour Hits Canada’s Highways
To introduce Canadian kids and their parents to its new Color Shifters line of diecast…
Cooking Channel Treats Fans to Gourmet Ice Cream
Adhering to its mantra of “for food people, by food people,” the Cooking Channel is…
Lay’s Kicks Off Mobile Farm Tour
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring…
Threadless Takes Tees Offline for Mobile Tour
Online t-shirt retailer Threadless this summer launched its first mobile tour to celebrate the company’s…
Twinlab Consumer Interactions Spike Up at AVP Matches
As part of a three-year sponsorship contract with the AVP, vitamin, mineral and bodybuilding supplement…
Mootopian Oasis Touts Benefits of Milk
The California Milk Processor Board this summer is supplementing a year-long ad campaign called Mootopia…
Mentos Freshens Up Facebook Page with Wacky Stunts
To generate content for its Facebook page and give consumers a reason to go visit…