Maybelline Makes Makeover Magic
As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers at…
American Express Gives Guests VIP Treatment
Throughout Mercedes-Benz Fashion Week, official sponsor American Express offered an array of fashion-related events and…
Fashion Week Bids Farewell to Bryant Park
After 18 years of pitching its iconic tents at Bryant Park, New York’s Mercedes-Benz Fashion…
American Idol Takes the Show on the Road
To drive tune-in and generate excitement for its tenth season, FOX and “American Idol” have…
Financial Company Infinium Turns to Flash Mob for Team Building
They had done it all—scavenger hunts, trust exercises, walking on fire—you name it. But this…
Fox Searchlight Insurance Agency Pops Up at Sundance
To create awareness for “Cedar Rapids,” a new film that opens on Feb. 11, producer…
Comedian Mike Birbiglia Moves into Macy’s Windows
Comedian Mike Birbiglia from Jan. 26 to Feb. 1 will live 24/7 in Macy’s iconic…
Honda Reignites Sundance Festival Sponsorship
Though Honda has had a presence at the Sundance Film Festival in Park City, UT,…
Reese’s Launches its “Byte”-sized Candy at CES
Reese’s Peanut Butter Cups, the Official Candy of the Consumer Electronics Show, which was held…