Nike Builds a Basketball Legacy
When it comes to activating in the world of sports, Nike practically wrote the book.…
Brands Use iPads to Impress
Since the iPad launched, more event marketers are making it the handheld of choice for…
How Kodak Partnered with Burton Snowboards
Kodak has aligned with Burton Snowboards in a partnership that includes sponsorship of the Burton…
How Chevy Put a High-Tech Spin on Car Displays
To promote six of its key Chevrolet vehicles—Cruze, Camaro, Equinox, Malibu, Traverse and Silverado—the Washington…
Honda Brings Engineering to Life with 3D Models
The Honda National Dealer Meeting, which took place last June at the Denver Convention Center,…
Inside Out: How ION Grew a Greenhouse… on Wheels
In our new feature, EM takes a snapshot of one program on one event day…
The Big 3 Bring Some Detroit Thunder to NAIAS
Last month, the Cobo Center in Detroit played host to the largest automotive show in…
Toyota Wall is Belle of the Ball at NAIAS
The North American International Auto Show, in preview week right now in Detroit, was chock-full…
Design Highlights From The NAIAS
The North American International Auto Show was full of clever and aesthetically beautiful design elements…
Siemens Hits the Rails to Help Secure Florida Bid
To begin building popular and political support for its bid on an upcoming high-speed rail…