Microsoft Pulls Off Dance Party in NYC
On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to…
Ford Fiesta Rocks at Red Bull Soundclash
Ford Fiesta on Oct. 30 hosted a pre-party for 2,000 attendees of Red Bull’s Soundclash,…
Grade A Experiences to Capture College Kids
As the lazy days of summer wound down and hints of autumn filled the air,…
General Motors Connects Buick to Upscale Consumers
As part of a strategy to connect with upscale consumers, Buick has partnered with Food…
Trident Invites Cab Riders to Pay in Layers
On Oct. 21, Trident Layers gum stormed New York City’s Times Square to celebrate the…
LEGO and Mattel Tap Youth Market
Determining how long a live engagement should be is an important strategic consideration for event…
ION Reinforces its Growing Ratings with a Greenhouse on Wheels Tour
From Oct. 19 to 21, ION Television reinforced its position as the fastest growing network…
Pop-Tarts Pops Up in Times Square
Pop-Tarts through December is bringing its iconic toaster pastries to life in a 3,000-square-foot pop-up…
Pop-Tarts World In Times Square
After receiving so much feedback from Pop-Tarts fans on Facebook, Kellogg’s decided to open up…
Yahoo! Wraps its Ask America Tour
Yahoo! News this fall traveled 6,000 miles across the country with the Ask America News…