The Army and Air Force Score Leads
Every event marketer knows that lead qualification starts with data collection, but collecting the right…
Nissan Executes a Tour de Force for LEAF Launch
To introduce the world to its new all-electric vehicle, the Nissan LEAF, the brand is…
TLC, Lifetime and Sensodyne Get Glassy-Eyed
A box truck’s a box truck, no matter how you dress it up, unless of…
Salesforce.com’s Cloudforce Tour keeps the momentum going
So you just held your company's biggest event of the year, a global meeting that attracted 20,000…
BET Inspires Viewers to Vote with High-tech Tour
The BET Awards Viewers Choice Mobile Tour hit the road last month to encourage viewers…
The State of Solar Vehicles
Unlike the permanent panels that are placed on residential rooftops, event marketers often have to…
Familia Camarena Brings Tequila-infused Tacos to Los Angeles
New spirits brand Familia Camarena Tequila this summer is spicing up the streets of Los…
Then and Now: Location-Based Social Media
In our new Then and Now series, EM revisits old event marketing trends to find…
Qdoba Takes Tacos to Seattle Streets
Restaurant chain Qdoba is serving mini beef and pork tacos out of a vehicle inspired…
Brands Shoot For World Cup
It was the event of the summer, and many of us are still trying to…