7-Eleven Launches Summer of Slurpee Tour
Convenience store 7-Eleven is celebrating its iconic Slurpee frozen beverage with a mobile tour targeting…
AT&T Powers Earth Day with Solar
Solar energy was at the heart of AT&T’s display at Earth Day’s 40th anniversary celebration…
The Hybrid Effect
Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years,…
X Marks the Sweet Spot for Savvy Brands Like Canadian Club
Making consumers work to be part of a brand engagement seems counterintuitive, but brands like…
Canadian Club Sends Consumers on a Wild Whisky Chase
In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and…
Green Mountain Coffee Launches its First Mobile Tour
Green Mountain Coffee is connecting with consumers and sampling its caffeinated brew this summer on…
HP Event Offers Customers Payback
As part of its HP LaserJet Pays You Back global marketing campaign, entrepreneur and heiress…
Digital Staffing with Mountain Dew, Samsung
Like everything else (or so it seems) in event marketing, brand ambassadors are going digital.…
Delta Dugout Scores a Run
Delta Airlines from June 18 to 20 activated Delta Dugout, an interactive experience for baseball…
