The State of Solar Vehicles
Unlike the permanent panels that are placed on residential rooftops, event marketers often have to…
Familia Camarena Brings Tequila-infused Tacos to Los Angeles
New spirits brand Familia Camarena Tequila this summer is spicing up the streets of Los…
Then and Now: Location-Based Social Media
In our new Then and Now series, EM revisits old event marketing trends to find…
Qdoba Takes Tacos to Seattle Streets
Restaurant chain Qdoba is serving mini beef and pork tacos out of a vehicle inspired…
Brands Shoot For World Cup
It was the event of the summer, and many of us are still trying to…
7-Eleven Launches Summer of Slurpee Tour
Convenience store 7-Eleven is celebrating its iconic Slurpee frozen beverage with a mobile tour targeting…
AT&T Powers Earth Day with Solar
Solar energy was at the heart of AT&T’s display at Earth Day’s 40th anniversary celebration…
The Hybrid Effect
Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years,…
X Marks the Sweet Spot for Savvy Brands Like Canadian Club
Making consumers work to be part of a brand engagement seems counterintuitive, but brands like…
Canadian Club Sends Consumers on a Wild Whisky Chase
In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and…