Cosmo and LittleMissMatched Take Control of Event Programs
Whether you’ve been faced with taking your event portfolio in-house out of necessity or just…
Then and Now: 3D
In our new Then and Now series, EM revisits old event marketing trends to find…
Palm Launches Summer Tour
To drive awareness and generate leads for its Palm Pre Plus smartphone, Palm in June…
Lifetime Brings the “Diva” to New York City
On June 4, Lifetime Network hit three locations in New York City with its “Makeovers…
Lines at Events: Coke Takes The “Ew” Out of Queue
If only standing in line for a brand experience were as entertaining as a Disney…
FIJI Rewards Customers at Upscale Dining Event
To thank its customers and create new business relationships, FIJI water invited a select group…
Office Max and Mutual of Omaha Go Viral with Targeted Videos
Remember the extreme Diet Coke and Mentos experiments from 2007 in which two lab-coated science…
DQ Celebrates Blizzard with 25-City Road Trip
Dairy Queen is celebrating the 25th anniversary of its iconic Blizzard treat by taking a…
Jockey Road Trips This Summer to Promote its Classic Line
Jockey is driving awareness for its Classics line of underwear (especially popular among men ages…
WE tv Wedding Tour Expands to 20 Malls in 2010
Based on the success of last year’s three-market tour, the WE tv network and Wedding…