UHG Takes Telehealth on the Road
As part of an effort to educate older consumers about Connected Care, the nation’s first…
Farmers Markets are Ripe with Possibility
Farmers Markets are the place to be in the summertime—and in the spring and fall…
Brand Sponsorships That Will Haunt You
The Halloween season is one of the top 10 consumer spending periods in the retail…
LEGO Goes Beyond the Brick
Michael McNally, brand relations director at LEGO, recalls being fascinated as an 11-year-old on a…
Time is of the Essence
Event marketers are known for their ability to take an idea from concept to execution…
Ford Reintroduces Itself to West Coast Consumers with Fiesta Lounge
Ford this summer began a series of Fiesta Lounges at hot spots, fairs, festivals and…
Johnnie Walker Activates Exclusive Tasting Experience in New York City
On Sept. 10, Diageo brand Johnnie Walker Blended Scotch Whisky took over the Altman Building…
Chevy ‘Cruzes’ to VMAs with ’50s-Style Drive-In
As part of a strategy to launch its new Cruze vehicle, Chevrolet created a 1950’s-era…
Compost Brand Ties its “Poo-litical” Message to Elections
Environmentally friendly liquid compost Cow Wow is making some “poo-litical” noise this election season with…
Maybelline Pop-up Offers Mini-Makeovers During Fashion Week
As the official cosmetics sponsor of Mercedes-Benz Fashion Week, this year Maybelline engaged consumers a…