Mobile apps: The new takeaway at consumer events
Just when you think you’ve seen it all, you haven’t. This is especially true in…
Samsung Dodgeball Has Players Buzzing About its Newest Phone
Samsung Mobile on May 12 broke the Guinness World Record for the largest game of…
Eco-Friendly Pop-Ups
Event marketers have a real challenge on their hands when it comes to building eco-friendly…
Express Shows Its Style for New IPO
To celebrate the recent IPO of Express Inc. (a spin-off of fashion brand The Limited)…
Adult Swim Takes its Tour Strategy from Day to Night
Cartoon Network’s Adult Swim College Carnival Tour this year has evolved from a daytime on-campus…
Cord-Free At The CTIA Wireless 2010
Over 40,000 attendees and 1,000 exhibitors came to experience the latest in wireless technologies at…
How AT&T Used a Sharp Playlist to Spin the Team USA Soundtrack
Music. It’s the universal language. What better way to connect with audiences than by playing…
Method Rolls Out ‘Laundry Smarts’ Campaign
Eco-friendly home care company Method on May 13 launched “Laundry Smarts,” the second phase of…
U.S. Air Force Brings Its Jobs to Life Inside High-tech Tour
To demystify its often sci-fi-like job descriptions, the United States Air Force is bringing to…
El Jimador Sets Loose on Manhattan
As part of a strategy to personify its brand in a fun and realistic way…