Animal Planet Unleashes Piranhas to Promote Show
To promote the April 25 second season premiere of “River Monsters,” Animal Planet unleashed five…
Crest and Oral-B go 3D for Product Launch
When Crest and Oral-B launched the new 3D White Collection, a suite of whitening products…
Virtual Event Innovations
Everyone has seen the virtual event lobby, right? There’s usually a rendering of a modern-looking…
SPEED Channel Debuts New Analytics Tool
Motor sports network SPEED Channel has incorporated a new technology into its experience at NASCAR…
Technology’s Impact On The Brand Experience
Alicia Dietsch, vp-marketing at AT&T, detailed in her keynote Wednesday the ways in which live…
BlackBerry Heads Day Two Keynote at EMS
Paul Kalbfleisch, vp-brand marketing at Research in Motion, the makers of BlackBerry, wowed attendees at…
HP’s Deborah Nelson delivers the first EMS keynote
Deborah Nelson, senior vp-marketing at HP, gave attendees a behind-the-scenes look into how HP’s marketing…