Brand Sponsors Stick to the Sports
Several sponsoring brands skipped the custom activations and lent their names to a series of…
The iPad Cometh
It’s only been around for a few months, but it’s already kicking apps and taking…
Jeep Rocks and Rolls Across the Country to Introduce Vehicles
Jeep this summer is hitting 16 markets with a series of ride and drive events…
Sears’ Flash Mob Cooks up Interest in Chef Challenge Events
On July 31, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer…
Twizzlers Launches Summer Road Trip
The Hershey Company this summer hit the road with the Twizzlers Irresistible Summer Road Trip,…
Oracle Welcomes Java Users to the Family
Oracle’s new Java Road Trip hit the road on June 17 and will stop in…
Adidas Stands Out at Lollapalooza with Giant Shoebox
At this summer’s Lollapalooza music festival, long-time sponsor adidas boosted its visibility by propping a…
Hanes Event Gets Personal with Fashion Editors
Intimate apparel brand Hanes on August 5 held an afternoon press event to introduce fashion…
Mattel’s Color Shifters Tour Hits Canada’s Highways
To introduce Canadian kids and their parents to its new Color Shifters line of diecast…
Cooking Channel Treats Fans to Gourmet Ice Cream
Adhering to its mantra of “for food people, by food people,” the Cooking Channel is…