Sampling 2.0
Sampling events are taking on a new level of sophistication. What were once trial-sized giveaway…
Guilt-Free Tchotchkes
In anticipation of Earth Day on April 22, The Advertising Specialty Institute published its first-ever…
MLB Network Leverages Social Media to Woo Baseball Fans
To promote the second year of its spring training series “30 Clubs in 30 Days,”…
Waste Not, Good Samaritans
Did you know that most of the surplus food from your trade shows, conferences and…
LG Takes Center Court at Final Four Tourney
First-time sponsor LG Electronics pulled out all the stops to help consumers connect their passion…
Dove Chocolate Goes Ultra High-Touch, Creates Indulgent Event
Dove Chocolate partnered with women's internet site iVillage and Gallo wines, among others, to create…
Gillette Gives Away Shaves, Gathers Feedback at ProGlide
Even though it's new razor, the Fusion ProGlide, won't be on shelves until June 6,…
Samsung Surprises Times Square and Reaches Billions
Samsung unveiled its first-ever 3D LED TV to passersby in Times Square at a surprise…
Touchy Times
Terminix and kid's museums seem like an odd combination at first. But upon closer inspection…