Social Media Toolbox
Most event marketers are trying to find the best way to maximize the power of…
DEWmocracy Tour Concludes at Indy
Mountain Dew’s DEWmocracy 2 Tour, a seven-stage, 12 month consumer-driven campaign that launched in July…
Verizon, Tillamook and Animal Planet Are More Than Meets the Eye
When it comes to taking a new brand to market, sometimes it pays to be…
TLC Makes a Splash to Promote its Summer Programming
As part of its summer tune-in strategy, TLC targeted New Yorkers on May 25 with…
Yahoo, ESPN and Reliant Energy Drive Online Buzz
When it comes to generating social media activity through events, the sweet spot lies in…
Cartoon Network Tour Takes on Childhood Obesity
Cartoon Network is refreshing its six-year-old tour by changing its platform from Get Animated to…
Pepsi, Southwest and Best Buy Take Platforms to the Next Level
Hybrid events may be a new concept but they are already getting an upgrade as…
Cosmo and LittleMissMatched Take Control of Event Programs
Whether you’ve been faced with taking your event portfolio in-house out of necessity or just…
Then and Now: 3D
In our new Then and Now series, EM revisits old event marketing trends to find…
Palm Launches Summer Tour
To drive awareness and generate leads for its Palm Pre Plus smartphone, Palm in June…