Taubman Offers ‘Wicked’ Promotion
National mall owner Taubman has partnered with Broadway musical “Wicked” in a two-year program that…
Dove Chocolate Creates Indulgent Event
Dove Chocolate partnered with women’s internet site iVillage and Gallo wines, among others, to create…
City Activations: How To Get Your Event Experiences Noticed
When it comes to generating buzz through live events, the nation’s biggest cities are often…
Virgin Mobile Talks to EM
Virgin Mobile promoted its Baltimore and Washington D.C.-based Freefest during this year’s SXSW in Austin…
Vancouver Bound
While it’s tough to compete with the Olympic Torch Relay, several brands gave it their…
Inside the LG Exhibit at CTIA 2010
At this year’s International CTIA Wireless 2010 trade show, held March 23-25 at the Las…
Lord of the Rings
The dream started in 1960, when a group of ski-loving Canadian businessmen returned from the…
FIJI Goes VIP during SXSW
Premium water brand FIJI hasn’t missed one South by Southwest event in the last four…
Handheld vs. Smartphone
Whether you're presenting at the premiere industry event of the year (Event Marketing Summit, anyone?)…