Motorola Weaves Social Media into Super Bowl Sponsorship
To promote its Motoblur social networking technology to football fans during the Super Bowl last…
U.S. Army Launches Augmented Reality Game
The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR)…
The BNP Paribas Showdown Recruits New Tennis Players
Today, four of the top women’s tennis players in the world will battle it out…
Harley’s New Forty-Eight Goes Back to Basics
Harley-Davidson in January officially unveiled its new Forty-Eight motorcycle before a crowd of riders, media…
Bell Canada Motion Detection Kiosks
Bell Canada’s consumer experience, dubbed the Ice Cube, leveraged gesture-based technology across its dozen or…
General Motors Shifts into Drive at Olympics
General Motors Canada is using the Winter Olympics to show off its full fleet, promote…
Video Tour of the P&G Family Home
Taking over the USOC family program from now-departed sponsor Bank of America, the consumer product…
EM Goes Inside P&G Home
In what may be the fastest turnaround of an Olympic sponsorship deal ever, Procter &…
On the road with the Olympic Torch
When the Olympic flame on Feb. 12 lit the cauldron at BC Place Stadium, site…
Winter Olympics: Bell Canada’s Ice Cube
The largest sponsor at the 2010 Winter Olympics is using the Games as a platform…