State Farm Offers up Six Insights on Engaging Gen Z in the Gaming and Fan Con Space
State Farm activated at TwitchCon with its own arcade game, augmented reality Snap Lens and…
Year in Rearview: Our Top 10 Stories of 2023 Reflect a World, and Industry, Moving at the Speed of Culture
Pope Francis “wears” an AI-generated puffy coat. The blue Twitter checkmark meets its demise. Taylor…
Pandora Transforms an NYC Parking Lot into a Luxurious ‘Lab-Grown Diamond District’
With New York City’s famed Diamond District known as the place to shop for precious…
Holiday Activations: 14 Brands that Made Festive Season Sparkle
The holiday season is full of hustle and bustle—look no further than Nestlé’s mall “speeding…
Launch Events: Seven Ways Bose Achieves Maximum Impact
Bose has a way of turning launch events into content engines that drive hype for…
Women in Events 2023: A 15-Year Retrospective
In 2008, Event Marketer published its first-ever Women in Events special report, highlighting 20 women…
Trend Chat: 2023 Experience Design & Technology Awards
Explore some of the highest-scoring case studies from the 2023 Experience Design & Technology Awards…
Q&A: How AfroTech Drives Engagement for its Portfolio of Career-Focused Live Events
Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and…
How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks
It’s been 30 years since “Frasier” first made waves on the airways, and as Paramount+…
Sports Sponsorship: 10 Ways Brands are Tackling the Tailgating Scene
When football fans on-site at college and pro games aren’t watching players block, tackle and…