Happy Employees Make the Best Brand Ambassadors
AS MARKETERS TRY TO BUILD WORD-OF-MOUTH BUZZ a few have realized the ultimate influencers may…
Brands Sponsor Amateur Athletes
Let’s play a game of Jeopardy. The answer: Barry Bonds Roger Clemens Michael Vick. The…
Retail Stores Go Experiential
Event marketers have long looked to their brands for inspiration—extracting their best attributes unearthing their…
Camera Phones Upgrade Photo Activation
Welcome to Generation Me! Whether it’s MySpace Facebook or any other social networking website consumers…
Using Buzz Metrics
Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South…
Generate Web Buzz Pre-event
As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these…
Tapping Student Networks
State school sporting events have long been the venues of choice for marketers looking to…
Marketing to Hispanics is Still a Winner
Debates on immigration and assimilation certainly won’t be fading any time soon. But while politicians…