‘Shear Genius’ Styles Salon at Sundance
Bravo’s series “Shear Genius” at the 2010 Sundance Film Festival presented a Shear Genius salon…
New Belgium ‘Beer Rangers’ Tout New Ale
New Belgium Brewing Co. this month has unleashed a team of “beer rangers” clad in…
Burger King Seeks ‘Game-Changers’
Burger King on Feb. 4 embarked on the biggest tour in its history, an 18-week,…
Strategic Snapshot
In the marketing realm, events must strike a unique balance between hightech and high-touch that…
Inside the World of Social Media
A new report from the Event Marketing Institute, and underwritten by Jack Morton, takes a…
Big Tech Pop With Paperless
REDUCING PAPER USE at events can be as difficult as making major lifestyle changes. Both…
The ROI of Free
LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb.…