Express Shows Its Style for New IPO
To celebrate the recent IPO of Express Inc. (a spin-off of fashion brand The Limited)…
Adult Swim Takes its Tour Strategy from Day to Night
Cartoon Network’s Adult Swim College Carnival Tour this year has evolved from a daytime on-campus…
Cord-Free At The CTIA Wireless 2010
Over 40,000 attendees and 1,000 exhibitors came to experience the latest in wireless technologies at…
How AT&T Used a Sharp Playlist to Spin the Team USA Soundtrack
Music. It’s the universal language. What better way to connect with audiences than by playing…
Method Rolls Out ‘Laundry Smarts’ Campaign
Eco-friendly home care company Method on May 13 launched “Laundry Smarts,” the second phase of…
U.S. Air Force Brings Its Jobs to Life Inside High-tech Tour
To demystify its often sci-fi-like job descriptions, the United States Air Force is bringing to…
El Jimador Sets Loose on Manhattan
As part of a strategy to personify its brand in a fun and realistic way…
Animal Planet Unleashes Piranhas to Promote Show
To promote the April 25 second season premiere of “River Monsters,” Animal Planet unleashed five…
Crest and Oral-B go 3D for Product Launch
When Crest and Oral-B launched the new 3D White Collection, a suite of whitening products…
Virtual Event Innovations
Everyone has seen the virtual event lobby, right? There’s usually a rendering of a modern-looking…