EM’s Annual Executive Roundtable
EM’s Executive Roundtable gets candid and on-the-record about the current state of the event landscape…
Olympus’s U.S. Open Advantage
The camera company ups the ante with a totally immersive US Open activation program
Reaching Out to Gay and Lesbian Consumers
Gay and lesbian consumers flock to brands that become a part of the community
Action Sports Offer Broad Appeal
Action sports have arrived and broader appeal up and down the age ladder means more…
Retailers Unwrap Their Holiday Events
Retailers unwrap their holiday events From cooking demos at Williams-Sonoma to shiny new Infiniti EXs…
Turning Brand Heritage into Retro-Cool Events
Your brand may be hiding its modern day marketing magic in its roots Marketers spend…
Macy’s Thanksgiving Day Parade Characters
A look at some of the most marketing-centric characters to ever be featured in the…
2007 EM Dream Team: Jeffrey Fulgham
Jeffrey FulghamDream Team title: Executive VP-Global MarketingCurrent position: Chief Marketing Officer GE Water