The Macy’s Thanksgiving Day Parade
What it takes to reap the benefits of aligning with the Macy’s Thanksgiving Day Parade
Creating Content that Connects with C-Level Executives
Tips for creating content that connects with c-level execs
Creating Media Events that Attract the Press
Creating media events that attract the press like bees to honey
VH1 Hits the Road with Watch and Discuss Program
VH1 is giving consumers a venue to chat—away from the water cooler—about its reality programming…
Coleman Supports New York City Tree Project
Outdoor equipment company Coleman is helping New York City Mayor Michael Bloomberg achieve his goal…
Wachovia Sponsors American Legacy Tour
Wachovia Bank is teaming up with Greater Philadelphia Tourism and PBS to sponsor American Legacy…
Zyrtec Brings Springtime to Central Park in January
On Jan. 24 allergy drug Zyrtec became available nationwide without a prescription. To mark the…
Marketers Share Their ’08 Predictions
2008 is barely a month old and it’s already shaping up to be a doozy.…
Making the Most Out of Text Messaging
Remember when we all hated watching teenagers obsessively text away using their weird abbreviated jargon…
Stirring Up Buzz in the Blogosphere
Last month EM heard from Stefania Pomponi-Butler just one of a handful of Nintendo Wii’s…