Articles - Event Marketer

Brands not only have to maintain relevance, they need to stay ahead of the next…

There was a whole lot of good, clean fun to be found among fan activations…

With hockey season in full swing, Verizon announced the renewal of a multiyear sponsorship with…

This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a…

Trade show attendees want to make the most of in-person learning with hands-on demos and…

You have to be comfortable with ambiguity and always be coachable, says Aaron Conk, senior…

Your attendee travelers are eager to hit the road, but thanks in part to economic…

Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance…

Frothy brand logos? Signature flavors? Just plain free coffee? A staple of European trade shows,…

New York Fashion Week is a biannual affair that typically overflows with exclusive runway shows…