Siemens Brands Disney’s Spaceship Earth Ride
Disney’s Spaceship Earth ride at Epcot has relaunched thanks to a new sponsor—Siemens the German…
Brands Target Spring Breakers
With so many schools spread across the country getting your brand in front of college…
MSN Partners with NBC in ‘Biggest Loser’ Promo
MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest…
Airborne Launches Biggest Effort Ever at Airports
Airborne an herbal supplement created to help boost the immune system last month launched the…
Rhino Takes its Dot-com Record Shop Offline
From now until Dec. 31 Los Angeles-area music fans will have a chance to peruse…
HBO Promotes NYC Store with Wandering Carolers
HBO holiday helpers hit New York City’s most touristy spots to create buzz for its…
Being Indoors and Out at CES ’08
Even with all that real estate Intel managed to make everything tie together thematically. Each…
Social Networking Adds Value to Events
When picking and choosing professional events to attend people want to get the most bang…
Standing Out as a Sports Property Part I
To theme or not to theme that is the question all event marketers must ask…
Sponsoring Olympic Athletes
As the countdown to the 2008 Beijing Olympic Games begins many brands are waiting with…