Building Brand Affinity
A perfect getaway for most of us means sandy beaches and warm weather but…
Dos Equis Leverages P.R. User-Gen Content For Contest
Integrated Marketing: Dos Equis Leverages P.R. Use-Gen Content For ContestA new brand awareness and relevance…
Enviga Green Tea Connects With Active Men In Central Park
Events: Enviga Green Tea Connects With Active Men In Central Park Coca-Cola-owned Enviga Green Tea…
Denny’s Gets In On Election Year Action With New Promo
Tying into election year buzz Denny’s is targeting consumers who love breakfast through an integrated…
Sheraton Activates New NCAA Partnership By Sparking Fan Rivalry
On March 11 Sheraton kicked off its first-ever CBS Sports and NCAA sponsorship by launching…
Kia Sponsors Warped Tour
In an effort to reach younger drivers—and to hype the new youth-oriented Soul hatchback—Kia Motors…
Colgate Activates Education Initiative With Comedy Showcase
As part of its ongoing education initiative—Bright Smiles Bright Futures—Colgate-Palmolive debuted the Bright Smiles Comedy…
Coke Zero Capitalizes On March Madness
Coke Zero hired four NCAA fans to blog about March Madness for three weeks as…
Through The Customer’s Eyes
For software company SAP’s retail division the annual National Retail Federation Convention is among the…
BMW’s Experiential Marketing Mix
For one of the world’s premier automotive companies it’s never about the hard sell. “What…