Don’t Mess With Texas
SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And…
Getting Employees Pumped About Internal Events
Enthusiastic employees are integral to the success of internal and proprietary b-to-b events. And it’s…
Pressman Toy Promos ‘The Office’ Themed Games With Events
There ain’t no party like a Scranton party kids. To mark the official launch of…
Burger King Offers Up Apple Fries at Concert
As a way to connect kids and families with its new Fresh Apple Fries menu…
Jockey Promos Sponsorship Of The Underwear Affair
To raise awareness for the City of Hope cancer center’s The Underwear Affair 10K Run/…
POM Tea Targets Health-Conscious Consumers
POM Tea is on the road now through September to promote its new 16 oz.…
Targeting B-to-B Influencers
Rob Cross an associate professor in the management department of University of Virginia's McIntire School…
Getting the Most Out of a Pop-up
When brands make a major investment in creating and executing a pop-up the focus is…
How to Create More Efficient Mobile Tours
Mobile marketers are going green as quickly as they can retrofitting and updating their tours…
Teen Vogue Stages Style Swap
Capitalizing on the swap meet trend (where friends and peers meet up to exchange clothes…