Articles - Event Marketer

Action sports have arrived and broader appeal up and down the age ladder means more…

Retailers unwrap their holiday events From cooking demos at Williams-Sonoma to shiny new Infiniti EXs…

How to use signage to cut through the clutter

Your brand may be hiding its modern day marketing magic in its roots Marketers spend…

A look at some of the most marketing-centric characters to ever be featured in the…

Jeffrey FulghamDream Team title: Executive VP-Global MarketingCurrent position: Chief Marketing Officer GE Water

Jim Daniels Dream Team title: Vice President-Marketing Current position: VP-Marketing Trojan

Sharon Brown Dream Team title: Director-Sponsorships Current position: Senior Sports Marketing Manager-Sponsorships Motorola

Rob Aston Dream Team title: Director-Trade Shows and Corporate Events Current position: Manager-Brand Marketing Hewlett-Packard

Douglas Freeland Dream Team title: Director-Consumer Marketing Current position: Director-Marketing McDonald’s